The Resurgence of Proton Saga

"It was first a story of success, later on of pain and even shame. Today, it is surmounting challenges to triumph once more."

The new Proton Saga model will be a worthy successor to the iconic first Malaysian car, said Prime Minister Datuk Seri Abdullah Ahmad Badawi.
"It will become the people's car, as well as the people's pride and joy. I am sure that it will live up to the standards and expectations set by the Saga," Abdullah said at the lavish launch of the new 1.3-litre, four-door family sedan yesterday at the Kuala Lumpur Convention Centre.

The new Saga reflected national car maker Proton Holdings Berhad's continuous efforts towards becoming a full fledged and globally competitive automotive manufacturer. It is reported that the development of the new model has been completed in 17 months, carried out within the targeted time line and budget. It costs RM 400 million to be developed.

The PM also stressed out that Proton was the catalyst for the development of human capital and talent in the automotive industry.
However, it was critical that Malaysia's car manufacturers responded to the increasingly challenging environment of the global industry, which was going through a consolidation phase, dictated by the need for greater economies of scale for survival and sustainability.

The new Saga is the 16th model for Proton since the first Saga came out 23 years ago in 1985.
Noting that Proton had started with profits but was later hit by “pain and shame” with financial losses, Abdullah said that the new age of success and triumph had begun.

More of New Saga coverage,details & photos at

Paultan : The New Proton Saga

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