Malaysia's Most Valuable Brands (MMVB)

Maybank Group was ranked the country’s most valuable brand, followed by Public Bank, Maxis, Genting and Celcom.
Global brand consultancy Interbrand was commissioned by the Association of Accredited Advertising Agents Malaysia (4As) to evaluate the top 30 brands in the country based on financial analysis, role of brand and brand strength, culminating with the MMVB.

The valuation is based on a proven methodology by Interbrand which pioneered the brand valuation practice and is now recognised worldwide for its annual global brand valuations with corporate publication Business Week.

Malaysia now joins a select few countries in Asia that have commissioned such a study by Interbrand. Taiwan, China and Singapore are the other markets that have recently embarked on similar studies.

No. Brand - Ranking (RM)

1. Maybank - RM9.638 billion
2. Public Bank - RM6.861 billion
3. Maxis - RM5.303 billion
4. Genting - RM4.586 billion
5. Celcom - RM4.070 billion
6. CIMB - RM3.42 billion
7. Astro - RM3.3 billion
8. Hong Leong - RM3.095 billion
9. Perodua - RM2.442 billion
10. DiGi - RM2.094 billion
11. Giant - RM2.064 billion
12. MAS - RM1.719 billion
13. Sime Darby - RM1.524 billion
14. TV3 - RM1.099 billion
15. Petronas - RM918 million
16. YTL - RM730 million
17. RHB Bank - RM653 million
18. Ambank - RM650 million
19. Air Asia - RM332 million
20. The Star - RM318 million
21. Dutch Lady - RM298 million
22. Kurnia Insurance - RM291 million
23. Proton - RM238 million
24. MAA Insurance - RM231 million
25. Affin Bank - RM228 million
26. Padini - RM211 million
27. Parkson - RM124 million
28. Sunway - RM90 million
29. Mamee - RM87 million
30. Bonia - RM74 million

The inaugural ranking would assist in emphasising the role of brand contribution in business performance. The rankings provide top line measures of economic performance, stating what the brand is worth overall and among competition.

The total value of those 30 brands in the MMVB07 list is around RM56.5 bilion, which is the estimation of fiscal year yields from a research study implemented for 5 years.

MMVB’07 is different from other brand researcher where it only takes the brand value into account and not the total asset owned by a company. So this justifies why Petronas is not at the top place as everyone might presumes.

To be eligible to be evaluated as the most valuable brand in Malaysia, the company must be established and developed in Malaysia or owned by a public listed company which based in the country for at least 10 years.

Besto Regardo,

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